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Title [연계전공 유럽지역학]Voter’s Preferences for Parties’ Moral Rhetoric: Focusing on Western European Countries
Creator 외교학전공
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Uploaded Date 2021-10-01
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2021학년도 2학기 연계전공 유럽지역학 첫 강연 시리즈가 진행될 예정입니다. 많은 분들의 관심과 참여를 부탁드립니다.

일시: 2021년 10월 5일 화요일 오전 10시~오전 11시30분 

제목:  Voter’s Preferences for Parties’ Moral Rhetoric: Focusing on Western European Countries

강사: 정재희 교수님(휴스턴 대학교 정치학과 조교수)

장소: 온라인(ZOOM ID: 819 0190 3994
              https://snu-ac-kr.zoom.us/j/81901903994)

 

 

[Abstract]

Moral rhetoric in party messages can be seen as parties' attempts to represent voters' moral values. It is unclear, however, how voters feel about such messages of moral representation. Do voters want parties to use moral rhetoric? Based on insights about the link between morality and politics, I argue that moral rhetoric is preferred by a broad set of voters, including copartisans and non-copartisans. I posit that moral rhetoric is appealing to not only supporters of the party, but also non-supporters who hold strong moral convictions about politics. Using original survey data from six countries, I present evidence in support of my argument. The finding that moral rhetoric is attractive to voters beyond the party base provides important nuance to existing claims that morality polarizes politics. The paper contributes to research on party competition, morality and politics, and representation.

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